Flat, Lifeless Hair? Give It a Volume Boost.

Meet #WOW Colour — the heat-activated leave-in treatment designed to help fine, flat-looking hair appear fuller, thicker and beautifully lifted.

Simply apply. Blow-dry. Watch your volume come to life.

✨ Instant-Looking Body

Helps flat, limp-looking hair appear visibly fuller and more lifted.

💨 Activated By Your Blow-Dryer

Heat activates the formula while you style, making volume part of your normal blow-dry routine.

🪶 Lightweight Feel

Designed to give your hair body without that sticky, greasy or weighed-down feeling.

💇♀️ Salon-Inspired Finish

Create that fresh, bouncy, freshly-blow-dried look from home.

Apply to towel-dried hair before blow-drying. As heat is applied, the formula activates to help create a fuller, more lifted look.

Perfect for hair that looks fine, flat, limp or lacking body, it makes it easy to elevate your everyday styling for a fuller, smoother-looking result.

Beautiful hair. No compromises.